From Google SEO to AI Search:
The Tool That Helps Your Print Shop Win the Next Era of Discovery
By Matt Marcotte — ScreenPrintGPT.com | DTF.STREAM | FreeGangSheetMaker.com, and much much more
New Tool for a New Search Era: The AI Search Optimizer for Print Shops
Search is changing. Fast.
Today, customers are turning to ChatGPT, Perplexity, Claude, and other AI tools to ask questions like:
"What’s the best print shop near me that can handle band merch?"
"Who offers fast DTF transfers in Illinois?"
"What’s the difference between screen printing and heat transfers?"
These tools aren’t just linking to websites—they're generating direct answers. And if your shop isn’t optimized for AI search, you’re invisible.
That’s why I built the AI Search Optimizer for Print Shops, a free, easy-to-use tool powered by ChatGPT that helps shops create:
✅ A complete /ai-summary page (aka your AI Indexing Page)
✅ Schema markup that teaches AI how to reference your shop
✅ Step-by-step instructions for adding everything to Squarespace, Shopify, WordPress, or Webflow
Why Traditional SEO No Longer Cuts It
Google SEO focuses on keywords and link ranking. But Large Language Models (LLMs) like ChatGPT rely on context, clarity, and structured data.
To win in AI-driven search, you need to teach the bots who you are.
Google SEO vs. LLM Search Optimization
Focus
Google SEO: Keywords, backlinks, meta titles
LLM Search Optimization: Context, clarity, structured data
Goal
Google SEO: Ranking in search results
LLM Search Optimization: Being referenced in answers
Tactics
Google SEO: Blogging, alt tags, link-building
LLM Search Optimization: FAQs, schema markup, clean language
Crawl Method
Google SEO: Page indexing + link-based crawling
LLM Search Optimization: Scraped data + training models (e.g. Common Crawl)
User Behavior
Google SEO: Click a list of links
LLM Search Optimization: Ask a question, get a direct answer
What the GPT Actually Does for You
When you start the AI Search Optimizer, it walks you through 10 quick questions about your shop:
What’s your shop name and location?
What services do you offer? (Screen printing, embroidery, DTF, etc.)
Who do you help? (Bands? Brands? Schools?)
What makes you different?
Where do you ship to?
What’s your standard turnaround time?
Do you offer rush printing?
What zip codes do you serve?
Do you want to include contact or social info?
Anything else unique about your shop?
Then It Spits Out:
✅ A Ready-to-Publish AI Summary Page
Clear overview of your shop
Your services, location, turnaround, and ideal customer
A suggested paragraph that teaches AI how to talk about you
✅ Fully Valid JSON-LD Schema Code
Includes your shop name, address, hours, description, and social links
Can be pasted into your Squarespace, Webflow, Shopify, or WordPress site header
✅ Step-by-Step Instructions (CMS Specific)
Shows exactly how to add the schema to your site
No plugins, coding, or guesswork
Why It Matters (Now More Than Ever)
AI is already influencing customer buying behavior.
Answer-based search is replacing link-based search.
The first shops to train LLMs will be the ones they keep recommending.
Creating your /ai-summary page isn’t just smart — it’s foundational. It’s the new version of a Google Business Profile.
If you don’t define your shop’s story, AI tools will either:
Pull inaccurate scraps from outdated info, or
Recommend someone else.
Get Started Now — It’s Free
Launch the GPT in CHATGPT
Your next customer might ask an AI tool where to print their merch. Make sure the answer includes you.